In both countries, the brand is found in the Cosmetic Department's bright and inviting wall displays.
NYX is now available in 1,093 Target stores across the United States, with the remaining door openings planned for early 2014.
NYX's partnership with Target first began in Canada where they launched in 2013 to an audience of enthusiastic and welcoming consumers. "This is a dream partnership as NYX and Target share a common goal of providing their customers with the best product at affordable prices, as well as a commitment to bringing the hottest trends in beauty and fashion to the public." "As a brand, we are continuously looking for growth opportunities and strategic ways to make NYX more widely available to consumers," said Scott Friedman, NYX Cosmetics' CEO. This expanded partnership is an opportunity for customers to have greater access to the trendy, yet affordable line of professional-quality cosmetics and for NYX to have presence within one of the premier destinations for cosmetic purchases.
After positive reaction to their entry in Target's Canadian market, as well as an extremely successful test launch domestically, NYX is now available in over 1,000 Target stores across North America.
#NYX LIPSTICK TARGET PROFESSIONAL#
Today, NYX Cosmetics, the professional makeup line known for offering "affordable luxury" makeup products, announces an expanded retail partnership with Target. 29, 2013 /PRNewswire/ - Beauty gurus in the United States and Canada can now add Target to their list of favorite destinations to get their NYX fix.
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